As Hockey Canada’s minor hockey programs, national team events and domestic championships continue to grow in profile, so too does the need for information on them. In the age of up-to-the-second information, members and fans want to know what is going on near their community, what the score is, who’s playing who in the gold medal game and where the next Hockey Canada Skills Camp will be held. Hockey Canada’s external communications strategy uses a variety of platforms to bring information and messaging to Canada and the world, including, social media and close to 200 news releases a year.